When Levante Living doubled its footprint from 12 to 24 senior living communities in under a year, its marketing team faced a familiar—and frustrating—challenge: fragmented data.
With lead info separated across tools like HubSpot and call tracking systems, getting a clear picture of what was actually driving move-ins was nearly impossible.
The Problem: Disconnected Systems, Disjointed Insights
“We were spending a lot on digital ads, but couldn’t consistently track what was working,” said Kim Petersen, VP of Brand Marketing at Levante. “We had too many partners and not enough clarity.”
Key challenges included:
The Fix: A Single Source of Truth with Further
Rather than settle for unreliable reporting, Levante partnered with Further and their agency Digital Seniority to centralize all lead tracking—web, phone, and digital—on a single platform built for senior living.
Why Further?
Implementation: More Than Just a Tech Switch
Digital Seniority led a full data and system audit. They discovered that leads were slipping through the cracks—some weren’t even making it into the CRM. The team overhauled lead flows, integrated call tracking, and cleaned up legacy platforms like HubSpot to ensure all data funneled through Further.
"Knowing that every entrance point into the CRM from the website was through Further meant that there's one place that you can go to view trends, view all the different data, and make decisions." - Anneline Breetzke @ Digital Seniority
The Results: Cleaner Data, Smarter Marketing
Within months, Levante saw a dramatic improvement in lead quality, attribution, and performance visibility.
Highlights:
✅ 100% of lead data now flows through Further
✅ CRM and platform data are perfectly aligned
✅ Clear attribution shows which campaigns drive move-ins
✅ Operational efficiency across all 24 communities
“We finally had the confidence to make informed decisions about where to spend,” said Petersen.
What Operators Can Learn from Levante
Levante’s journey is a reminder that more marketing spend isn’t the answer—better visibility is. By consolidating their tools and data into a single platform built for senior living, they moved from guesswork to clarity. The result? Smarter decisions, stronger campaigns, and scalable growth. For operators looking to grow with confidence, it’s a model worth following.
Looking to scale with confidence?
Take a page from Levante’s playbook: Consolidate your data, clarify your ROI, and accelerate growth with Further.