Founded in 2009 out of Turnaround Solutions’ mission to transform struggling senior communities, Arrow Senior Living has grown into a people-first organization with more than 43 communities across six states, ranking as the 26th largest senior living operator in the US. Known for setting the standard in dignified, compassionate care, Arrow has always focused on revitalizing communities and fostering strong employee morale—guided by the simple question, “How would we want to be treated?”
But as the organization continued to grow, Arrow recognized that its pricing strategy hadn’t kept pace. Pricing in senior living is both an art and a science—balancing competitiveness, value, and financial sustainability—and Arrow saw an opportunity to approach it with the same thoughtfulness it brings to community care. In late 2024, Arrow partnered with Further to reimagine its pricing approach across all communities.
By implementing Further’s Pricing Assistant platform, the organization reduced the time required for competitive market analysis by 50%, strengthened team collaboration, and unlocked data-driven insights that contributed to an increase of roughly 200 occupied units.
Since partnering with Further, we’ve seen an increase of approximately 200 occupied units across our communities and strongly believe that the insights gained through Further’s data have played a meaningful role in this positive trend.
Paisli DiRuzza, Managing Director of Sales at Arrow Senior Living Management
Before Pricing Assistant, Arrow Senior Living’s quarterly pricing process was slow, inconsistent, and siloed. Collecting and analyzing competitive data across communities often took months, delaying decisions and limiting strategic agility. Leadership recognized the need for a unified, data-driven approach that could speed up reviews, improve consistency, and bring frontline teams into the pricing conversation.
Arrow Senior Living implemented Further’s Pricing Assistant platform in Q4 of 2024. The technology supports three core functions that have transformed Arrow’s quarterly pricing workflow:
The system provides continuous monitoring of competitor incentives and promotions, tracks historical rate trends, and analyzes online sentiment across both your communities and competitors to create a complete picture of the market environment.
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We used to handle most steps manually. Now, all the data lives in a dashboard, saving us an immense amount of time in analyzing competitive information.
Paisli DiRuzza, Managing Director of Sales at Arrow Senior Living Management
Since adopting Pricing Assistant, Arrow reports an increase of ~200 occupied units across its portfolio. While multiple factors drive occupancy, leaders credit the platform with enabling smarter pricing adjustments, such as refining start rates and care fees.
Pricing Assistant has fostered a culture of collaboration. Teams are no longer just executing strategy—they’re shaping it, leveraging real-time insights to close gaps in pricing and occupancy.
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For Arrow Senior Living, Pricing Assistant has evolved from a pricing tool into a strategic growth partner.
Arrow Senior Living’s partnership with Further demonstrates how technology can transform not only operations but also culture. By streamlining processes, driving consistency, and empowering teams, Pricing Assistant has become a catalyst for smarter pricing and stronger occupancy results.
For senior living operators facing similar challenges, Arrow’s journey is proof that the right technology partner can make pricing a competitive advantage—today and into the future.
To optimize your pricing strategy, reach out to your CSM about Pricing Assistant or request a Demo above.
Partnering with Further Pricing Assistant has transformed how we approach competitive analysis and dynamic pricing. Their real-time insights empower faster, smarter decisions that directly impact occupancy and revenue.
Stephanie Harris, CEO of Arrow Senior Living Management