Introducing SalesAI: The Future of Senior Living Sales and the Newest Member of Your Team

Today, we’re thrilled to announce the latest major innovation from Further, SalesAI—an all new suite of AI Agents from Further designed to instantly increase Senior Living Sales performance by stepping in when your team can’t. 

When we launched our first AI Messaging platform three years ago, the impact was huge, boosting move-ins by 33% across thousands of communities almost instantly by engaging and nurturing prospects through SMS. Our customers saw that success and asked the next logical question "could AI answer the phones too?" Now the answer is "yes!"

SalesAI builds on the success of our AI SMS platform, resulting in a full-funnel AI solution for Senior Living Sales: 

• AI Phone Agents to answer inbound sales calls, answer questions and schedule tours 24/7
• AI SMS Agents to engage and convert leads through every step of the buyer's journey
• AI Training & Coaching Agents to unlock your team’s potential with role play and real-time call feedback

Combined, SalesAI agents drive more tours for your communities, better sales results for your business, and deliver personalized, human experiences for the families you serve…around the clock.

At Further, we believe that AI innovation is the key to driving continuous growth and authentic connections in Senior Living. That’s why we built our new SaleAI agents to deliver realistic, empathetic and consistent human interactions  on millions of real-world Senior Living interactions.

Meet the SalesAI Agents

SalesAI is launching with four Agents that map directly to the Senior Living buyer experience and integrate seamlessly with Further’s Marketing, Sales and Data solutions:

SalesAI Inbound Phone Agents to Answer Calls and Book Tours 24/7

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Further’s Always-on AI Inbound Sales Agent engages with families just like a member of your sales team, answering questions about your communities, providing information about care, amenities and pricing, and scheduling tours or follow up calls to keep prospects moving through the funnel.

With Further’s Inbound Sales Agent, you get:

• Nights & Weekend Sales Coverage: Get 24/7 Sales coverage without adding personnel
• Zero Missed Opportunities: Every sales call gets the Sales attention it needs to maximize tours
• Consistent Sales Experience: AI Phone Agents deliver the perfect talk track every time
• Speed & Efficiency: Prospects get timely help, your team gets more tours scheduled

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Early adopters generate 25% more sales conversions and convert 15% of those calls to tours. 

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AI Phone Agents are the ultimate win-win. Families calling your communities get the help they need 24/7, your Sales team books more tours, and you sleep well knowing you’ll never miss another opportunity.

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SalesAI Training & Coaching Agents To Level Up Your Sales Team

Further’s AI Training & Coaching Agents Unlock your Sales team's performance potential with fully-automated AI Sales Role Play and Call Coaching.

Unlike expensive (and sometimes awkward) in-person training, Further’s AI delivers confidence and new skills for your team, all year, at a fraction of the cost. And sales leaders get continuous reporting and insights to make sure real calls with real families are on-brand, on-point and optimized for better sales results.

WIth Further's Training & Coaching Agents, you get:

• Faster Ramp Times: Get new sales team members to “great” twice as fast, limiting downtime and generating tours and move-ins faster.
• Consistent Sales Skills: Set a new standard for excellence and improve confidence to make every Sales Director as good as your best Sales Director.
• Community-Level Coaching: Provide community-specific training and feedback while monitoring and maintaining corporate sales best practices.
• Real-Time Feedback for Sales Directors: So every call becomes and opportunity to improve
• Talk Track Monitoring for Sales Leaders: Further monitors and analyzes calls from across all of your communities, showing you which teams are killing it, and identifying opportunities for more training.

With AI Training & Coaching, your sales force becomes more skilled, confident, and aligned. Conversations become more effective. Teams improve faster. This translates into higher conversion rates, more tours booked, better occupancy, and a more consistent prospect experience.

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SalesAI SMS Agents to Engage and Convert Existing Leads

Further’s AI SMS Agents have taken the success of our Messaging Assistant platform to the next level—engaging and responding with natural, personalized messaging that continues the conversation from first contact to move-in, always driving the next steps in their journeys. 

Problems solved:

• Lightning Fast Speed-to-Lead: No more letting leads slip through while waiting for the next business day
• Limitless Sales Efficiency: Engage 100’s or 1000’s of leads with the same level of urgency and attention that you’d give to your top 10
• Fewer Missed Tours: Sends reminders, answers questions and even helps reschedule as tour 
• Personalization at scale: Uses data from prospect’s online behavior, previous interactions, and your CRM to send dynamic, personalized replies

Across more than 200k real family conversations, Further’s AI SMS Agents have boosted move-ins by 33% by delivering <2 minute Speed-to-Lead and a 40% engagement rate. And because it integrates with your CRM, every AI conversation hands off seamlessly to your Sales team when the time is right.

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What Makes SalesAI Different

• Tailored for senior living: We understand what matters to you — tours, family involvement, emotional reassurance — and have built SalesAI specifically to support the senior living sales process.
• Human experiences through smart design: AI isn’t replacing empathy or human connection — it’s delivering those at every touch, beyond the boundaries of your office.
• Data-driven feedback loops: AI Messaging & Inbound Agent deliver lead insights; Training & Coaching tools surface performance gaps; you get measurable improvement, continuously.
• Fully Integrated w/ Further Automation & Intelligence: As part of Further’s industry-leading Sales & Marketing platform, you know that every SalesAI Agent will integrate seamlessly with your data, your reporting, your automation, and your business.

Deploy Day One, Customize As You Go

All of our AI Agents come pre-built with Senior Living best practices gathered from over 3MM real world community interactions, so you can start driving more move-ins right away. And just like every other Further product, SalesAI is backed by our team of over 120 Senior Living experts to deliver a seamless experience and immediate sales results.

Just choose which Agents you want to start with, and our Success and Support teams will:

• Train your Agents on community specific details like pricing, care types and amenities
• Help you choose configurations that align with your priorities
• Set up monitoring, reporting and insights so you have full visibility into all of your AI Sales activity

Once you’re up and running, Further’s team will work with you to continually optimize SalesAI to meet changing needs and drive even better results.

How to Get Started

If you’re ready to boost your occupancy and deliver exceptional prospect experiences 24/7, SalesAI is here to help. Reach out for a demo, let us walk you through each component (AI Messaging, Inbound Sales Agent, Training & Coaching), and together we’ll map out a plan customized for your community.

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