A regional operator's playbook for building a high-converting sales operation with Further
Operating across 12 communities, Thrive Senior Living creates vibrant environments that foster meaning, connection, and fulfillment. To support that mission, Thrive partnered with Further to improve speed-to-lead, reduce missed opportunities after hours, and better equip their sales team before every conversation.
Since partnering with Further, Thrive has:
Thrive focused on becoming "brilliant at the basics" — ensuring every inquiry was answered instantly, qualified properly, and handed to sales with context
The Challenge
The result: a leaky funnel and a sales team starting every conversation from scratch.
Thrive optimized how prospects first interact with their brand — and how much context the sales team has before picking up the phone. The strategy centers on two tools: Further's Virtual Sales Assistant (VSA) and Readiness Surveys. Together, they don't just generate more leads. They generate better-prepared ones.
1. Instant Response — 24/7 The VSA provides immediate responses to inquiries day or night, answering questions on pricing, care levels, amenities, and more. Today, 53% of leads come in after hours or on weekends — and nearly half of Thrive’s move-ins originate from after-hours activity.
2. Meeting Families Earlier — Before They're Ready to Tour
Two AI-powered Readiness Surveys engage Thrive’s prospects at the exploratory stage:
Care Readiness Survey — Uncovers acuity needs, personalizes sales conversations, and filters unqualified leads.
Financial Readiness Survey — Improves pricing alignment, identifies financing options, and filters financially unqualified leads.
From the prospect's perspective, the surveys are a low-commitment way to learn more about the community. For the Thrive sales team, every completed survey is a head start — budget range, care needs, timeline, and more, all collected before the first call. The surveys generated over 70 leads in 40 days.
3. Booking Tours Without the Back-and-Forth The VSA books tours directly into Thrive’s CRM and automations trigger confirmations and reminders, reducing administrative burden. The result: more tours booked, less time spent scheduling.
4. Capturing Contact & Discovery Information Conversationally Rather than static forms, the VSA and readiness surveys gently prompt for contact details while offering helpful resources. This increases data collection while keeping the experience feeling helpful, not transactional.
5. Giving Sales the Full Picture Before the First Call Every chat transcript, survey response, and summary is pushed directly into the CRM. Thrive’s Sales directors see what was asked, what concerns were raised, and key urgency signals — before they ever say hello.
Thrive has been a Further customer since 2021, and last year they doubled down — enabling tour scheduling directly within the VSA and adding website surveys to capture intent earlier in the journey. From 2024 to 2025, Thrive’s leads grew by roughly 1,000 annually, tours increased from 162 to 194, and move-ins nearly doubled from 27 to 50. Thrive believes Further was a driving force behind it.
"Year over year, we saw over a thousand new inquiries, more than doubled our move-ins, and captured more than 50% of additional leads after hours." - Allison Page, VP of Sales, Thrive Senior Living
Thrive is now rolling out Further's AI Training & Coaching — role play and live call coaching built for senior living. New hires reach full productivity up to 2x faster than with traditional training. Thrive even built a sales contest around the platform, turning skill-building into a team-wide competition.
They're also exploring Further's inbound voice agent and AI SMS Agent, creating a complete sales system where no conversation — voice, web, or text — falls through the cracks.
"Instead of relying on traditional role-play, our team can practice real scenarios on demand. It's a scalable way to coach that pushes them to ask better discovery questions, have stronger first conversations, and ultimately improve conversion from lead to tour." — Allison Page, VP of Sales, Thrive Senior Living
High-performing communities are not working harder. They are responding instantly, qualifying earlier, booking faster, and showing up prepared. By creating multiple, low-friction ways for families to engage — and ensuring every interaction feeds context back to the sales team — Thrive empowered their consultants to focus on what truly drives occupancy: meaningful human connection.
Looking to build a smarter sales operation? Book a demo to find out how Further can help you capture every lead, engage every family, and convert with ease.
