The Further team has returned from Vegas after an amazing week of meeting so many new and old friends. It was a fantastic opportunity to finally join together (in person!!!) and share in conversations about all things sales/marketing related to our industry. We know not everyone could make the trip to SMASH, and even for those who were there with us, it was hard to choose between so many great sessions. We did our best to divide and conquer with a goal of absorbing as much of the great content as possible to share back with you.
Here were some of our favorite takeaways:
Hot Topic in Sessions: Re-thinking Your Website Experience
We heard this topic come up in several sessions and through several different lenses. The shift to the digital buyers journey had already begun, but was largely accelerated due to the pandemic. Now you have prospects who are increasingly tech-savvy and naturally inclined to begin their search for a community online. So what does this mean for your websites?
Biggest Theme in Conversations: “I’m not sure what to do, but I don’t want to be left behind”
With so many new strategies, new methods, and new technologies to consider, it's challenging for a sales and marketing team to gauge where they should invest their time and attention. In many of our conversations we heard from operators who were fearful they weren’t investing in the right solutions, fearful their competition was going to take a step ahead, or fearful that they were falling behind the curve. Questions would surface like, “should we be looking at a new CRM?”, “Do we need a new ad agency?” and “What are we missing to get more leads?”
We know this is a difficult topic as we all have the desire to improve, but sometimes its difficult to know what the best moves are.
Here’s our list of things to think about when considering new strategies, methods, or technologies:
Biggest Challenge at the Communities: Staffing.
We heard this at Argentum. And we heard it here too. The national labor shortage is placing significant pressure on our industry and the impacts can be felt in sales and marketing too. So, what can we do about it?
Our Biggest Takeaway: “We have to work smarter, cause we’re already working harder”
Embracing new solutions and technologies can seem daunting at first, but so many operators we talk with who’ve ventured down the path with us can give incredible testament to the impacts and results they’ve been able to achieve since deploying solutions like ours. Using technology to provide improved experiences all while automating tasks your team used to take on seems like a “too good to be true” offer. But as we saw on display at SMASH, there are a number of thriving companies who’ve built solutions that do just that. From automated conversational engagement, reputation management, crm solutions and more - there are so many tools available to you. Deploying these solutions with the key integrations to help them work together will help you save time, expand your sales capacity, and achieve greater results.
Your plate was full 5 years ago, and it’s been overflowing ever since with the addition of so many new responsibilities digital has brought to your plate. We encourage everyone to fight digital duress with digital opportunity, and embrace new solutions that help you automate, improve, and ultimately focus on what matters most.
There so much more we could list here after a great few days together. But, we’d love to hear from you! What were your big takeaways? What was something new you heard, learned, or saw? What made the most impact for you? We’d love to know!
Until next year, here’s hoping we see you in Vegas! (I’m sure we’ll all meet up in line at the Lucky Penny for lunch )