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November 1, 2021

Partnership: Further + Elderlife

Further, a senior living focused conversational AI platform, and Elderlife, a leading provider of financial services for senior living residents, are proud to announce their new partnership.

Elderlife helps individuals and families create a plan for how they will pay for the costs associated with senior living care. Their services aim to alleviate the financial challenges residents face, while also lessening the burden community level sales teams experience when discussing financial needs. 

Further’s AI-powered Virtual Sales Assistant (VSA) automates digital sales activities resulting in improved consistency, predictability and scalability of the senior living sales process. With Further, teams are able to expand their sales capacity and drive more move-ins through web-based chats, email campaigns, and over text/sms messages. 

Through this partnership, Elderlife’s financial services can now be incorporated into the VSA experience, helping residents get more information on options and opportunities as it relates to how they can pay for their needed care and housing. By including the conversation around financing earlier in the prospect’s experience, it allows potential residents to progress further in their journey without prematurely coming to a conclusion that a community may be out of their budget. 

“This partnership brings so much value to senior living communities and their families by allowing prospects to get their questions answered, understand pricing, and learn how they're going to pay for it. This level of instant engagement is needed and beneficial for the industry,” states Joe Goelzhauser, President of EFS. 

“Through this partnership, we’re helping communities eliminate one of the biggest obstacles they face when it comes to converting leads. By moving Elderlife’s solutions up-funnel, more prospects are aware of their financial options to pay for care, which results in more qualified leads and move ins down-funnel.” stated Wes  Fuller, CEO of Further. 

Provider organizations who leverage this partnership are not only providing the best experience to their prospective residents, but the community level sales teams are also put in such an improved position to serve leads. 

This partnership will strengthen salespeople’s ability to serve their prospects and preserve leads longer as potential residents  understand the financial options available earlier in the process than they ever have before.

About Further

Further’s conversational AI platform turns senior living community websites into their #1 source of move-ins. Further increases occupancy by automating prospect and lead conversations on community websites, through text, or by email with a best-in-class virtual sales assistant. Using a combination of AI and data based design, Further acts as an extension of community sales teams, expanding their capacity as they answer questions and provide immediate information in a familiar, engaging way. The results are better operational efficiencies for community teams and more informed, higher converting prospects.

Media Contact: Chris Beaudin,

About Elderlife

At Elderlife, our focus is families. We have a long history of helping seniors transition loved ones into senior living. When it comes time for a loved one to move into senior living, Elderlife is here to help you create a plan to pay. Similar to a Financial Aid Office, we are your one-stop-shop in identifying which financial resources will reduce the cost of rent and care. When you call Elderlife, a Financial Concierge will be with you through your transition, providing guidance and assistance. Whether you want to sell your loved one's home to move into a community or you're experiencing a gap in available funding, we are here to help!

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