This quarter’s releases continue our commitment to driving more leads, more move-ins and better outcomes for your senior living communities.
From AI-powered sales acceleration to automated marketing and pricing intelligence, here’s everything new inside Further this quarter.
The biggest addition to the platform this quarter was SalesAI, a breakthrough in how senior living teams engage prospects, respond to inquiries, and scale their sales performance. Built from the ground up, SalesAI brings intelligence, consistency, and speed to every stage of the buyer’s journey and is now the backbone of a modern, high-performing senior living sales operation.
No more missed opportunities. No more voicemail falloff. Just instant, warm, knowledgeable support.
From first inquiry to final follow-up, SMS Agents keep prospects engaged even when your team is busy.
Training that used to take months now happens automatically — helping your team show up more confident and more consistent.
With the debut of Marketing Automation, operators now have a scalable, reliable way to nurture every lead through timely, polished communication.
Marketing Automation delivers the kind of predictable, high-quality follow-up that increases tours and conversions — all while running quietly in the background.
Buyer intent is rarely obvious. Families hold back. They hesitate. They don’t always say what they’re truly concerned about.
Further’s Web Surveys help uncover the insights families don’t always say out loud—delivering real-time signals your team can use to personalize conversations and remove friction earlier in the journey.
These signals help your sales team personalize their outreach, remove blockers faster, and guide families more effectively through their decision journey.
In senior living, pricing is critical to staying competitive, attracting residents, and retaining them. But decisions go beyond numbers. With Pricing Assistant’s new AI Sentiment and Features Insights capabilities, teams now get a clearer understanding of both how families feel and how your community compares in services and amenities-- so you can price confidently with all the context you need.
These upgrades help teams:
AI Sentiment and Features Insights turns pricing into an insight-driven, value-focused step of the journey, not a guessing game.
Every product update this quarter was designed to:
Automation and AI handle repetitive tasks so your team stays focused on people, not admin work.
Instant responses, high-quality messaging, and data-backed insights elevate your customer experience.
With stronger visibility, faster follow-up, and better pricing conversations, leads move forward more easily.
No more struggling to keep up. The system now supports — and accelerates — your frontline teams.
As we head into 2026, one thing is clear: The operators who win will be the ones who adopt intelligent systems that scale their best work.
And this quarter’s launches move you one step closer to a world where:
We’re excited for what’s coming next — and even more excited to continue helping you grow occupancy the smart way.