Web Surveys by Further: Real-Time Support for Prospects, Real-Time Signal for Sales

When a prospect lands on your website, many are ready to take action but unsure where to begin. Without that clarity upfront, it’s hard to know who needs a quick follow-up and who might need more time, guidance, or support. This is a challenge we often hear about from customers—and it’s exactly what our new Web Surveys are built to solve.

Now a part of your Further platform, Web Surveys are an incremental, layered tool that enhances the digital experience. They provide structure for families at a critical moment, offering simple, guided questions that help clarify care needs, memory concerns, or financial readiness.

For your team, they deliver the insights that matter most complete with a Readiness Score to help you prioritize follow-up and tailor your outreach from the very first touch.

And unlike survey tools that operate in a silo, Further’s Web Surveys are fully integrated across your sales and marketing ecosystem from your website to phone-based workflows. That means you get the benefits of structured data, readiness scoring, and shared visibility no matter how or where a lead engages.

This isn’t just lead capture—it’s real-time support for prospects, and real-time signal for you, fully embedded into the way your team already works.

Capture Care, Memory, and Financial Readiness Right from Your Website

Designed to engage early-stage leads and surface key insights without adding friction, Further offers three Web Surveys:

• Senior Care Survey – Helps families identify the level of care they’re seeking (independent, assisted, memory care)
• Memory Care Survey – Screens for early cognitive decline in a simple, respectful way
• Financial Readiness Survey – Surfaces budget expectations and payment approach

Each one is designed to guide families while giving your team the context to respond more effectively.

Give Families Clarity and Your Team the Signal to Act

Web Surveys do more than collect data—they drive action.

• Families get clarity on what kind of care they need and what to do next
• Your team gets actionable insights to tailor the first conversation

At the end of every survey, Further generates a Readiness Score—a powerful signal that helps your team identify who’s ready to move forward and who might need more nurturing. It positions your team as a trusted partner from the very first interaction.

Web Surveys Deliver Qualified Leads, Clear Next Steps, and Measurable Impact

Web Surveys are interactive, low-pressure, and personalized. They’re built around what the visitor wants to know, not just what you want to capture.

Here’s what that means for your team:

• Boost conversion: Turn more site visitors into high-quality leads
• Qualify faster: Surface care needs, cognitive indicators, and financial fit before outreach
• Save time: Focus your team’s energy on the leads most likely to convert
• Enable two-sided discovery: Help families gain clarity while your team gains insight
• Full-funnel attribution: Track exactly how survey engagement influences outcomes—from first click to move-in

Web Surveys Drive Value Across the Entire Sales Journey

At the end of the day, Web Surveys aren’t just another add-on—they’re a core part of how you engage, qualify, and convert in a smarter, more connected way.

They’re built into your Further platform, require zero integration effort, and cost nothing to activate. And unlike generic survey tools, they’re purpose-built for care, memory, and financial conversations so every response delivers real, actionable insight.

If you’re ready to meet families where they are and turn website traffic into real conversations, Web Surveys are ready when you are.

Ready to Activate Web Surveys?

If you're a current Further customer, talk to your Customer Success Manager to turn on Web Surveys today.

If you’re exploring Further, we’d love to show you how they fit into a smarter, more connected sales funnel. Book a demo by clicking the button at the top of this page.