Innovation that Moves You Forward: Further Launches Marketing Automation

Today, we’re proud to introduce Further’s Marketing Automation —the only fully integrated, fully personalized marketing automation suite built exclusively for senior living. Now, paired with our Sales Automation, every touchpoint in the buyer’s journey—from first inquiry to move-in—lives in one connected system. No more gaps. No more missed opportunities. Just smarter engagement, faster sales, and measurable growth.

For years, our customers have shared their frustrations with their Marketing Automation tools—they're expensive, complicated to learn, and the data never quite adds up when it’s time to show Marketing ROI. So we built a smarter solution. Our marketing automation is simple to use, integrates with your existing attribution channels, and comes included with our core platform–no additional cost.

A New Standard of Marketing Automation for Senior Living

Senior living sales and marketing have entered a new digital era—one where prospects expect seamless experiences, personalized communication, and instant connection. Yet too often, communities are left piecing together generic and complex tools that were never built for their world. Further’s Marketing Automation sets a new standard, providing our customers with:

• One unified sales and marketing system – Bring your teams together with one solution. No siloed data. No add-ons. No extra tools.
• A safety net for every lead – Speed-to-lead routing and automated follow-ups ensure no inquiry ever gets lost.
• Individualized campaigns that resonate – Campaigns that adapt to each individual’s unique profile, interests, and interactions so every message feels tailored to them.
• Consistent branding at scale – With smart templates and merge tags, a single email adapts to each community’s brand.‍
• Full-funnel visibility – From campaigns to conversions, all your data lives in one place—giving you the insights to grow with confidence.

It’s not just marketing automation. It’s a new way to ensure no lead, no data, and no opportunity is left behind.

Marketing at Every Stage of the Funnel—with Half the Effort

Smarter Tools for Marketing Teams:

• Engage smarter with segmentation tailored to senior living best practices, ensuring every message resonates.
• Launch campaigns faster with drag-and-drop, mobile-ready templates that personalize content by community.
• Scale effortlessly by automating repetitive tasks so your team can focus on creativity and strategy.‍
• Stay on brand with our centralized content hub that stores community-specific assets like logos, images, and scheduling links.

Extra Assistance for Sales Teams:

For sales teams, our new marketing automation can help:

• Automatically engage cold or low-priority leads so every lead is nurtured even when sales teams are stretched thin.
• Create smarter conversations by connecting with the right lead at the right time—every time.
• Shorten sales cycles thanks to seamless collaboration with marketing and full-funnel lead visibility.
• When marketing and sales are finally in sync, your teams can do what they do best: build trust, nurture relationships, and move prospects to residents.

Built for Senior Living, Backed by Experts

This isn’t another generic marketing automation solution. It’s built from the ground up for senior living, backed by 120+ senior living technology professionals who understand your challenges and your goals.

That’s why so many operators and agencies choose Further as their sales and marketing platform. We’re not just giving you innovative tools—we’re a partner invested in your growth.

You Can Now Do It All–with Only One Platform

It’s time to move beyond fragmented, costly tools. By migrating your Marketing Automation to Further’s full Sales & Marketing stack, you can:

• Simplify your tech stack.
• Streamline your buyer journey.
• Scale with confidence.

The result? Smarter marketing. Faster sales. Stronger growth.

👉 Let’s talk automation and see how Further can take your communities to the next level.

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