Take Your Pricing Strategy Further: Introducing Pricing Assistant’s Newest Launch–AI Sentiment & Features Insights

We’re excited to introduce the newest advancement in Further’s Pricing Assistant: AI Sentiment Insights and Features Insights—two powerful new features designed to make competitive intelligence faster, sharper, and more actionable.

In senior living, pricing is critical to staying competitive, attracting residents, and retaining them. But decisions go beyond numbers—they’re shaped by amenities, services, incentives, and how families perceive each community. Too often, operators rely solely on market rate and fee data, ignoring key quality-related data.

Pricing Assistant changes that. Powered by one of the largest datasets in senior living, it delivers real-time intelligence on competitor pricing, incentives, reviews, and community features. And now, with AI Sentiment and Features Insights, it doesn’t just provide data—it interprets it, surfaces opportunities, and helps you take action.

From Data to Action: Expanding Competitive Advantage

Until now, Pricing Assistant has provided operators with rich market data, competitor benchmarking, and live incentive and sentiment data. With the addition of AI-driven insights, communities can transform that raw data into portfolio-wide strategies that go beyond price alone.

Using our extensive competitive dataset, the AI Insights engine now produces a comprehensive report for both your amenities/services and customer sentiment—analyzing significant amounts of data within minutes, not months. Instead of manually gathering reports, you can now deliver ready-to-use recommendations directly to leadership with a click.

Operators can:

• Compare entire portfolios side by side.
• Benchmark individual communities against their closest competitors.
• Instantly uncover strengths, gaps, and strategic opportunities.

Features Insights: Turning Amenities and Services into Strategic Differentiators

Pricing is important, but residents and families don’t just compare costs—they evaluate the quality and variety of amenities and services. That’s why community features should play a central role in pricing conversations.

With Features Insights, Pricing Assistant analyzes service offerings across multiple competitors and delivers a clear, detailed breakdown of how your communities measure up. This empowers leaders to:

• Decide where to invest in new amenities or services that meet market demand.
• Highlight and communicate differentiators to prospects.‍
• Align pricing strategies with services for maximum impact.

Key outputs from Features Insights include:

• Strengths & Weaknesses – What you do best, and where gaps exist.
• Unique Differentiators – What sets your community apart.
• Market Positioning Opportunities – Where you can stand out.‍
• Operational Priorities – Where to allocate resources for the highest ROI.

By linking services directly to pricing strategies, operators can ensure every dollar spent delivers measurable value.

Sentiment Insights: A Glance Through the Eyes of Families

Numbers alone don’t tell the whole story. While occupancy rates, pricing models, and sales figures provide important benchmarks, they don’t capture the human experience—the emotions and perceptions that truly drive decision-making. Sentiment analysis bridges that gap, offering a window into how residents and families actually feel about your community compared to competitors. Sentiment Insights turns that scattered, subjective information into clear, structured guidance.

With a portfolio-wide view, you’ll see not only how your communities are performing, but also what customers value most when making decisions.

Sentiment Insights deliver:

• Strengths & Weaknesses – Areas where your community excels or underperforms.
• Frequent Concerns – Recurring themes that require attention.
• Competitive Positioning Insights – How your reputation compares against others.
• Key Areas for Improvement – Targeted actions to strengthen market appeal.‍
• Community-Specific Highlights – Individual community wins that can be scaled.

This feedback loop ensures operators can adapt quickly, focusing on the improvements that matter most to residents and families.

Why This Matters for Senior Living Communities

The senior living market is becoming more competitive and more transparent. Families demand clarity, affordability, and clear value. Communities that can show not only fair pricing but also strong features and positive resident experiences will win more often.

By combining next-level market data with AI-driven sentiment and features insights, Pricing Assistant empowers operators to:

• Make smarter, data-driven pricing and investment decisions.
• Deliver value-based pricing that reflects true market conditions.
• Stay agile with real-time intelligence instead of outdated reports.

In short, Pricing Assistant is evolving from a competitive market analysis tool into a strategic growth engine for operators.

The Future of Pricing Assistant

AI Sentiment & Features Insights are only the beginning. Pricing strategies are increasingly multidimensional, shaped by countless competitive factors beyond just reviews and service offerings. That’s why we’re investing in the next generation of AI insights—capabilities that will interpret vast competitive datasets across every category that influences pricing. From uncovering hidden market trends to surfacing untapped opportunities, our vision is to transform Pricing Assistant into a true intelligence engine—one that helps operators not just react to the market, but anticipate it and set the pace for the industry.

✨ Ready to take your pricing and positioning strategy further?
Learn more about the new AI Sentiment & Features Insights from your Customer Success Manager or book a demo to see how Pricing Assistant can transform your community’s competitive advantage.