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July 30, 2021

FURTHER Introduces Instant Answers

FURTHER's Virtual Sales Assistant (VSA) has always helped your senior living communities captivate visitors, increase web conversions, engage with high-intent leads, and provide lead value insight. Site visitors are beginning to expect the ability to communicate instantly, at a time that works best for them (whether during office hours or after).

FURTHER has enhanced the VSA with the addition of Instant Answers. This cutting-edge technology aims to give your sales team another layer of support and a better experience for visitors to your website.

Continue the Conversation with Instant Answers

Not all chat tools are created equal. While some tools rely on a simple chat flow decision tree to provide a few pre-populated bits of information, Instant Answers uses genuine artificial intelligence (AI) technology. What does this mean for you? Instant Answers learns and adapts to what a visitor may ask, serving up answers that draw the user into the conversation. This is incredibly powerful as changes in the market and your site visitors' behaviors occur.

FURTHER is a "Natural"!

FURTHER Instant Answers

‍Instant Answers is powered by Natural Language Processing (NLP), a technology that allows computers to analyze, understand, and derive meaning from natural language in an intelligent and useful way faster than a person could. When combined with our guided customer experience, NLP allows the FURTHER Virtual Sales Assistant to take on human-like qualities, answer questions, and guide the experience as a trained salesperson would.

Visitors can ask nearly any question that is relevant to your community.  Instant Answers allows them to find the information necessary to make a purchasing decision without navigating the entire website.  Additionally, calls to action like scheduling a tour or viewing a virtual walk-through adjust for each visitor based on their actions. And it’s not just visitors to your website who welcome this — sales teams can focus their attention on mission-critical tasks instead of losing time on monotonous tasks and unqualified leads.

Reach out to your account manager if you’d like to learn more about these tools.  Not yet a customer?  Schedule a demo by emailing

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