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Today we're launching our Call Routing Agent, a conversational AI layer that sits at the front of every inbound call, listens to why someone is calling, and routes them to the right destination automatically. No "press 1 for sales." No misrouted families. No non-sales calls clogging your CRM.
Across a recent 30-day deployment of 5,000+ calls, our Call Routing Agent delivered:
Paired with Further’s Inbound Phone Agent, it also drove:
Phone trees were designed for a different era. They assume callers will patiently navigate menus to self-categorize, but that's not how people actually behave, especially in senior living where calls are often urgent or emotional.
The result: up to ~20% of callers drop at the phone tree, real leads get lost in menu mazes, and non-sales calls leak into your sales workflow — polluting your CRM and making attribution unreliable.
When a call comes in to a Call Routing Agent-enabled number:
1. A natural greeting. Instead of a menu, the caller is invited to simply say why they're calling.
2. Real-time intent understanding. The AI listens to phrases like "I'd like to schedule a tour for my mom" or "I need to talk to someone about my bill" and determines the right path.
3. Intelligent routing. Based on your configuration, the call connects to either a sales destination (your human team or Further's Inbound Phone Agent) or the appropriate non-sales path (resident services, billing, maintenance, vendors, etc.).
Every call and transcript is still tracked end-to-end, so you keep the visibility you rely on today with much cleaner data flowing into your CRM.
In this 1 minute clip, notice how the Call Routing Agent greets the caller, identifies intent (tour vs. billing question), and routes to the right destination in a single, natural interaction — no menus, no transfers.
With Further’s Inbound Phone Agent enabled as well, the lead is qualified, nurtured, and naturally guided to book a tour.
A cleaner sales funnel. Non-sales calls are filtered before they touch your sales lines, so only true sales conversations enter your funnel. Your attribution and campaign reporting finally reflect reality.
A better caller experience in moments that matter. Families, prospects, residents, and caregivers all reach the right person without unnecessary transfers — a more respectful first touchpoint at a time when first impressions count.
More efficient teams. Sales reps stop being a transfer hub. AI agents stop fielding conversations they shouldn't handle. Everyone focuses on the right calls.
Already a Further SalesAI customer? The Call Routing Agent is included in your subscription. Contact your CSM to get started — most communities are live within 1 day.
Not yet using Further? See our Call Routing Agent and full Call Tracking in action by booking a demo.
