Introducing SMS and Email Reporting: Clearer Insights, Smarter Outreach

Connecting with prospects and families requires timely communication, empathetic messaging, and the ability to understand what truly resonates. Whether you’re nurturing new inquiries, supporting families through the decision-making process, or keeping residents and prospects engaged, every message matters, so when the time is right, your community is top of mind.

Our new SMS and Email Reporting gives senior living marketing and sales teams the clarity they need to strengthen outreach, streamline follow-up, and turn communication into measurable results.

One View of Every Touchpoint From Inquiry to Move-In

Your communication spans channels and audiences—prospects, residents, adult children, partners, and more. Now, you can see how those messages perform in one simple, unified view.

No more juggling multiple dashboards or comparing disconnected data. Instead, get a clear picture of:

• How families are engaging with your SMS and Email messages
• Which follow-ups lead to tours and appointments
• Where communication is supporting faster, more confident decision-making

Metrics That Reflect the Realities of Senior Living

Outreach in senior living is personal and complex. Different message types have different goals—from tour reminders to event invitations. That’s why this update allows channel-specific metrics designed with your campaigns in mind.

Get deeper clarity into:

• Email delivery and engagement, including which messages help drive next steps
• SMS speed to lead engagement, designed to continue the conversation and schedule next steps such as call and tour confirmations
• Link performance, for event RSVPs, virtual tours, brochures, and pricing pages
• Message-level insights, so your team can see what resonates with families at each stage

This makes it easier to refine your nurture paths, strengthen family communication, and enhance follow-up—without guessing.

Insight in Minutes, Not Hours

Senior living teams don’t have time to dig through spreadsheets. With improved filters, message type options, and intuitive visualizations, our reporting helps you move from data to decisions quickly.

That means you can:

• Compare how SMS and email contribute to calls, tours, and move-ins
• Identify which messages are supporting conversions
• Strengthen communication across communities or regions
• Adjust strategies with confidence, all in a fraction of the time

Empower Your Team to Communicate With Confidence

With clearer reporting, you can:

• See what’s working in your outreach
• Understand family engagement across SMS and email
• Support teams with insights that improve follow-up and conversion
• Deliver communication that builds trust and drives results

This is the next step in making your nurture automation strategy smarter, more transparent, and more aligned with the personal experience families expect. Head inside your Further dashboard to see it in action.