Ask most senior living leaders how well their communities handle inbound calls and you’ll hear something reassuring: “We answer almost all of them. Our team or the front desk picks up.”
But when you dig into the actual data, a very different picture emerges—and the gap translates directly into missed tours, missed move-ins, and hundreds of thousands in lost revenue per community.
During Further’s November Office Hours, we analyzed call-tracking data from a Senior Living Operator using Further’s AI Call Tracking. Two numbers stood out immediately and reshaped the conversation:
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These aren’t “nice to know” operational metrics. They represent real families, in real moments of urgency, who aren’t getting a trained sales response.
And that’s where the hidden cost lives.
In the session, Further’s VP of Business Development Shalane Barrett—who has spent 20+ years in senior living sales—explained what actually happens when a call gets picked up by the wrong person.
Front desk staff and care team members are exceptional at what they’re hired to do. But they aren’t usually trained to qualify prospects, overcome objections, or book tours. When a high-intent family reaches someone who isn’t prepared for a sales conversation, the pattern is predictable.
As Shalane put it during Office Hours:
“Time kills all deals.”
This is especially true in senior living. Families calling your community are often calling because something urgent has happened—a fall, a hospitalization, a sudden change in a parent’s condition. Their readiness to act is high but fleeting. The difference between “We can see you tomorrow” and “Sorry, they’re unavailable” can determine an entire move-in.
Across the industry, a quiet shift is happening. Operators who once relied on traditional call routing, front desk coverage, or voicemail are now adopting AI Sales Agents as a core part of their inbound sales strategy—and the reasons are becoming hard to ignore.
Sales teams are busier than ever. They’re giving tours, preparing apartments, supporting families onsite, and managing follow-ups. They simply can’t sit at their desks waiting for the phone to ring. At the same time, families expect immediate answers, empathetic guidance, and clear next steps the moment they call.
“These leads are gold. If somebody’s picking up the phone and calling, it is high intent.”
This is exactly where AI Sales Agents are stepping in.
Instead of hoping a salesperson is available at the right moment—or relying on a well-intentioned but untrained staff member—operators are pairing their teams with an AI team member who never misses a call. When a salesperson is busy, the AI Sales Agent answers instantly, gathers full lead details, provides accurate information, shows empathy in moments of stress, and books tours on the spot.
The result isn’t less human connection—it’s more of the right kind.
AI handles the initial response when speed matters most, and the human salesperson steps in once a tour is scheduled or relationship-building is needed.
For many operators, this isn’t just a technology upgrade. It’s a realization that the traditional inbound sales model simply can’t keep up with the expectations of today’s families. AI Sales Agents bridge that gap seamlessly, ensuring that high-intent calls turn into high-quality tours instead of missed opportunities.
As Shalane said during Office Hours:
“These leads are gold. If somebody’s picking up the phone and calling, it is high intent.”
Leading operators aren’t leaving those moments to chance anymore. They’re letting AI Sales Agents protect them.
During the session, we walked through a simple scenario based on real operator results. Communities using AI to support their inbound sales process are seeing a 15–20% lift in tours booked.
Take a community with 50 inbound inquiries each month. Through traditional handling, that might result in 5 move-ins. With AI ensuring calls are answered, captured, and progressed, those same 50 inquiries turn into 6 move-ins.
One additional move-in a month doesn’t sound dramatic—until you run the numbers:
One additional move-in
Every month
At $4,000 per month in rent
For a full year
That’s $576,000 in annual revenue from a single community.
Multiply that across a portfolio, and the opportunity is enormous.
You don’t need to adopt AI overnight to improve performance. But you do need clear visibility into what’s happening today. Most operators discover that their assumptions don’t match reality.
You should know:
Once you see the real picture, the path forward becomes obvious.
Senior living doesn’t have a lead-generation problem—it has a lead-handling problem. And for the operators ready to confront it, the upside is immediate, measurable, and transformative.
Once you understand what’s really happening with inbound calls, the next step is fixing it—not with more staffing, not with new processes, but with a consistent, reliable AI team member who never misses a call.
Further’s AI Sales Agents are already helping senior living operators:
And because families can always choose to speak with a real person, the AI becomes a seamless extension of your sales team—not a replacement for it.
If you’re looking to increase tours, reduce missed opportunities, and create a better first experience for families, an AI Sales Agent is the fastest, most impactful way to get there.
Want to see how an AI Sales Agent would work for your communities?
We can walk you through real examples, expected tour lift, and how quickly you can get started.
Just let us know—you’ll see within minutes why operators are calling this the biggest revenue unlock they’ve had in years.