Tracking & Measuring Made Easy: Meet Further’s New Email Tracking Feature

If you’ve ever tried to answer “Which email campaign actually drove these website visits and conversions?”, you know how quickly things can get messy when links aren’t tagged consistently.

Good news: Further’s Email Tracking feature now gives you the ability to easily add UTM parameters to every link in every email campaign, so your attribution stays clean and your reporting tells a clear story—without any extra work from your team.

UTM Parameters: The Backbone of Accurate Attribution

UTM parameters are small pieces of text added to the end of a URL (like ?utm_source=email&utm_medium=newsletter) that tell your analytics tools where a visitor came from and what campaign brought them in.

When they’re used well:

• You can see which campaigns actually drive traffic, tours, and move-ins
• Marketing and operations can trust the same numbers when making budget decisions
• Your team spends less time cleaning up data manually and more time optimizing what works

When they’re used inconsistently—or not at all—reporting becomes guesswork. One email says “newsletter,” another says “email,” and some links aren’t tagged at all. Suddenly, you’re piecing together performance from half-complete data.

Further’s new Email Tracking feature is designed to fix that.

What’s New: Easily Add UTMs on Every Email Link

Further can easily tag every link in your email campaigns with consistent, standardized UTM parameters with just the click of a button.

To add UTM parameters to your email campaign:

1. Click the Email Tracking button at the top
2. Select the Append UTM Parameters checkbox 
3. Click Save
4. The Email Tracking button will turn green and say On when completed.

By default, each link from an email sent through Further will include:

• utm_campaign = your campaign name
• utm_medium = Email
• utm_source = Further

Your analytics platform (like Google Analytics) will immediately recognize these parameters, so you can filter and report on exactly which Further campaigns are driving results.

Default UTM Parameters (Out of the Box)

Here’s what Further adds for you once you turn on Email Tracking:

• utm_campaign
  
  • What it captures: The name of your campaign in Further
  • Why it matters: Lets you easily compare performance across different campaigns in your analytics tool
• utm_medium
  
  • Default value: Email
  • Why it matters: Keeps all email traffic grouped together, so you can quickly answer, “How is email performing as a channel?”
• utm_source
  
  • Default value: Further
  • Why it matters: Makes it clear that this traffic originated from your Further-powered campaigns, not from another platform

With these defaults, you can:

• Slice performance by campaign and channel
• Confidently attribute traffic and conversions back to Further email campaigns
• Standardize reporting across communities and portfolios

Want More Control? Customize UTMs Per Campaign

If you’d like to tailor UTM parameters for a specific campaign—for example, to align with a broader marketing initiative—you can easily customize them.

To customize UTM parameters for a campaign:

1. Click the Email Tracking button at the top
2. Select the Append UTM Parameters checkbox 
3. Adjust the values as needed (for example, to match a specific naming convention or cross-channel campaign)
4. Add additional parameter keys if preferred
5. At the bottom of the UTM Parameters modal, you’ll see the link preview with the added UTM parameters. 
6. Click Save

This gives advanced teams the flexibility they want, while still keeping a reliable default in place for everyone else.

How This Makes Reporting (Actually) Easier

With UTMs in place, you can:

• Trust your attribution
  Know which email campaigns are sending visitors to your website—and which ones are leading to deeper engagement.
• Align marketing and operations
  Give leadership clear, consistent answers when they ask which campaigns are supporting occupancy goals.
• Reduce manual work
  No more hunting through spreadsheets or trying to guess which untagged visits came from which email.

Turning Every Click Into Insight

Attribution doesn’t have to be complicated to be powerful.

By standardizing UTM parameters across every email campaign, Further helps you:

• Capture cleaner data
• Answer smarter questions about performance
• Make more confident decisions about where to invest your marketing dollars

Every email click is a story about what’s working. With Email Tracking, Further makes sure you don’t miss it.

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