Introducing Further’s New Sales Battlecards: Competitive Intelligence, Finally in One Place

We are excited to launch Sales Battlecards — a powerful new feature inside Further’s Competitive Intelligence tool that brings all your competitive intelligence into a single, structured, AI-powered view.

No more jumping between tools. No more piecing together fragmented data. Sales Battlecards give your team everything they need to win — instantly.

A Smarter Way to Compete

In senior living, staying ahead means understanding your competitors just as well as your own community. But until now, that’s required hours of manual research across pricing sheets, review sites, and internal notes.

Our Sales Battlecards change that.

These cards automatically consolidate pricing, reviews, incentives, and market positioning into one unified view — and keeps everything up to date with zero manual effort.

Built for How Teams Actually Work

Sales Battlecards are designed for both strategic leaders and frontline sales teams — giving each exactly what they need to move faster and make better decisions.

For Corporate Executives

Get a portfolio-wide view of:

• Revenue opportunities
• Pricing threats
• Competitive gaps across markets

With on-demand digest emails, leadership stays aligned with real-time insights — without digging into the data.

For Community Sales Directors

Walk into every tour with confidence:

• Head-to-head competitor comparisons
• AI-synthesized review insights
• Side-by-side pricing breakdowns

Your team knows exactly where you win — and how to close.

What’s Inside Your Battlecards

Sales Battlecards offer a complete snapshot of your competitive landscape, including:

• AI Insights
  Auto-generated summaries of pricing, fees, care levels, and incentives — compared head-to-head
• Market Positioning
  A visual scatter plot showing how your community stacks up on quality vs. rate
• Reviews Summary
  AI-powered synthesis of strengths and weaknesses from sources like Google, A Place for Mom, and Caring.com
• Pricing Comparison
  Side-by-side pricing by care and room type — highlighting gaps and opportunities
• Incentives Tracker
  A live view of current move-in incentives across your competitors
• Battlecard Digest
  Instantly share insights with stakeholders via email

Always Up to Date — Automatically

Sales Battlecards are built to keep pace with your market:

1. Competitor data is captured in a snapshot
2. AI regenerates insights automatically
3. You filter and review what matters
4. You share and act — fast

Every update happens behind the scenes, so your team is always working with the latest intelligence.

Smart Features, Built In

• Automatic AI Updates — insights refresh with every snapshot
• Flexible Filtering — drill down by care type, room type, and more
• Competitor Tabs — toggle between market view and 1:1 comparisons
• On-Demand Digest — keep leadership and sales aligned anytime

Ready to See It in Action?

Sales Battlecards are now live inside your CMI platform.

Log in to your CMI Dashboard to explore, or connect with your Customer Success Manager for a walkthrough — and start turning competitive insight into closed deals.

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