Today, Further is unlocking a powerful new way for prospects to book tours directly from a community’s Google Business Profile.
When someone is looking for a community, their journey usually starts with a quick Google search or a tap in Google Maps. They might have visited your website before, chatted with your team, or come across your community on social media. Then they return to Google to look up directions, check reviews, or confirm details before taking the next step.
That’s the moment Further’s Reserve with Google integration makes the difference. Prospects can now book a tour directly from your community’s Google listing, making taking the next step simple.
Your Google Business Profile is one of your most valuable lead sources after phone and chat, especially for returning prospects who already know your name. But even for those who’ve done their homework, every extra click or redirect adds friction.
In a world where attention is limited, removing noise matters. This expansion offers a clean, focused path to the next step — right from the place prospects naturally go when they’re ready to reengage.
It turns your profile from a static listing into an active part of your marketing flow, helping capture intent at the exact moment it resurfaces.
Certified through Google’s official integration process, this capability ensures a smooth and compliant experience that aligns with how prospects already engage on Google Search and Maps –– seamless, credible, and exactly where prospects expect it to be.
As part of this rollout, communities using legacy “Appointments” links can expect to be upgraded to Google’s native booking experience, the same interface people already trust across countless industries.
To get started, the person who manages your Google Business Profile simply needs to enable Google’s native “Book Online” option from the profile dashboard. Setup only takes a few clicks: locate the booking section and confirm the integration. Once enabled, your community listing will display a prominent “Book Online” button, making it easier for residents to take action right from Google Search and Maps.
This doesn’t compete with your other conversion tools — it complements them.
By bringing the first step of the journey closer to the point of action, you set the tone for the kind of experience prospects can expect from your community — easy, intuitive, and resident-focused from the very first interaction. It’s the digital equivalent of holding the door open at just the right moment, and we’re excited to help communities make that experience effortless.