Your SMASH 2025 Attendee Guide: Don’t Miss These Sessions (and Challenges!)

SMASH is just around the corner, and it’s one of the can’t-miss events for Senior Living Sales & Marketing leaders. With so much happening in just a few days, it’s easy to feel overwhelmed by all the panels, workshops, and networking opportunities.

That’s why we’ve pulled together this quick guide—highlighting the sessions you really don’t want to miss, plus one challenge that might just score you a brand-new espresso machine.

At Further, we’re not just attending SMASH—we’re helping shape the conversations that matter most for senior living operators.

Sessions to Look For

🚀 2025 Sales & Marketing AI Agents: Progress & Pitfalls

Monday, October 20, 2025
11:45 AM – 12:30 PM | 45 min

Agentic workflows are redefining how Senior Living Operators approach long-standing challenges. Across industries, AI agents are automating manual, repetitive tasks—from call center operations and lead nurturing to staff training and compliance. Now, senior living operators are beginning to harness these same tools.

In this interactive discussion, we’ll join two operators to explore:

• Real-World Use Cases for AI Agents: See how AI is already automating inbound call handling, follow-up, and staff training.
• A Practical Framework for Identifying Workflows: Learn where AI can create impact—without sacrificing the human touch.
• Lessons Learned: Hear the missteps to avoid and how to set realistic expectations with teams and leadership.

Moderator: Thomas Bierlein
Panelists: Gary Fernandez | James Johnson | Sanela Graziose

🤖 Workshop Session: AI in Action – The Waitlist Window

Wednesday, October 22, 2025
9:30 AM – 10:15 AM | 45 min

What happens after the tour but before the decision? That’s the “waitlist window,” where interest can fade and distractions multiply.

In this session, we’ll show you how AI can help keep warm leads from going cold—without overwhelming them.

You’ll walk away with:

• A playbook for nurturing “almost ready” prospects
• Tools for keeping your community top-of-mind (without being pushy)
• Strategies for identifying who’s curious vs. who’s close to converting

Key AI Capabilities: lead warming sequences, lifestyle-based personalization, predictive scoring, GPT-powered ambassador messages.

⚡45 Ideas in 45 Minutes: Rapid-Fire Strategies for Sales, Leadership & Team Development

Wednesday, October 22, 2025
9:30 AM – 10:15 AM | 45 min

Buckle up for a fast-paced session that blends leadership insights, sales strategy, and team development into one power-packed hour. Back by popular demand, this session delivers bold, creative, and actionable ideas you can implement immediately.

From motivating teams and training new sales talent, to navigating constant change, this isn’t just about sales—it’s about the people, tools, and mindset shifts that drive results.

Key Takeaways:

• Fuel Sales Performance with contests, coaching tools, and tactics to overcome common obstacles.
• Elevate Leadership Impact with strategies for managing change, motivating teams, and tracking the KPIs that matter most.
• Boost Team Engagement through innovative recognition, meeting ideas, and culture-building practices.

Open a new section in your notes app—you’ll leave with 45 powerful insights in 45 minutes that your future self will thank you for.

Panelists: Amanda Richards | Justin Harden | Kari Wilson
Speaker: Lacy Jungman

🗣️ #4 Birds of a Feather: Roundtables

Monday, October 20, 2025
2:00 PM - 2:45 PM | 45 min

These incredible Roundtables are a unique way to meet and learn from like-minded peers on a variety of critical topics. It is a lightly facilitated setting to brainstorm, share challenges, new ideas, and successes, gaining insights and ideas from your peers and colleagues.

☕ The “Coffee Is For Closers” Challenge

Between sessions, stop by and test your skills in the Coffee Is For Closers Challenge—powered by Further’s new AI Sales Training Agent.

• See how our AI Training Agent helps ramp and retain sales talent
• Put your own skills to the test
• Compete for the highest score

🏆 Winner takes home a Top-of-the-Line Espresso Machine—perfect for fueling those early-morning follow-ups.

See You at SMASH

SMASH 2025 is your opportunity to explore how AI is reshaping Senior Living Sales & Marketing—and Further is here to help you get the most out of every minute.

We’ll see you in the sessions, at the roundtables, and maybe handing you the keys to your new espresso machine.

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