PARTNER TRAINING

The 2026 Further Partner Summit

This is our first dedicated virtual summit for Further agency partners.

Over two days, we’re bringing together our partners and subject matter experts to reset how we think about:

  • The lead → move-in journey
  • The role of AI, data, and automation
  • How to win more senior living deals

🛡️ Further Certified (AI & Lead Intelligence) > Agencies that have two or more team members attend both days live will be awarded the Further Certified badge. Use this credential on LinkedIn, your website, and in pitch decks to signal your status as an expert partner.


This is a private event for Further partners only. Anyone from your Agency can attend; there is no limit.

Official Summit Agenda

All times listed in EST. 

Day 1: Vision → Revenue Strategy
The evolution of the lead journey and the power of integrated automation.

1:00 PM – 1:10 PM: Intro & Partner Program Update
1:10 PM – 1:20 PM: Further: Today vs. Yesterday
1:20 PM – 2:00 PM: Rethinking Digital Lead Capture in the AI Era
2:00 PM – 2:15 PM: Live Q&A Session 🗣️
2:15 PM – 2:30 PM: Break ☕
2:30 PM – 3:00 PM: The New Era of Automation in Senior Living
3:00 PM – 3:30 PM: Unlocking Valuable Data & Insights
3:30 PM – 3:45 PM: Day 1 Recap & Closing Live Q&A

Day 2: Innovation → Competitive Advantage
Deploying AI agents and winning with Competitive Intelligence.

1:00 PM – 1:05 PM: Day 2 Intro
1:05 PM – 1:40 PM: AI Agents: The Next Frontier
1:40 PM – 2:00 PM: Conversion of Sales: Strategies for Growth
2:00 PM – 2:15 PM: Live Q&A Session 🗣️
2:15 PM – 2:30 PM: Quick Break ☕
2:30 PM – 3:00 PM: Competitive Market Intelligence: Stop Guessing
3:00 PM – 3:15 PM: Day 2 Recap & Closing Live Q&A 🗣️
3:15 PM – 3:30 PM: Closing Statement

Why Attend

The expectations for agencies in are changing:

Lead volume alone isn’t enough
Conversion and sales alignment matter more
AI and automation are starting to impact performance

At the same time, partners are asking:

Where can I optimize Further?
How should we be positioning this to clients?
What are other agencies doing that’s actually working?

This summit is designed to answer those questions directly.

Meet Your Further Strategic Advisors

Thomas Bierlein
Chief Customer Officer
Chris Friedel
Head of Partnerships
Jami Sexton
VP of Strategic Initiatives
Shelane Barrett
VP of Business Development
Sonia Vachon
VP of Client Engagement
Moriah Glasgow
Sr. Enterprise CSM
Beatrix De Nobrega
Agency Partner Manager

6,500+ Senior Living Communities trust their prospects to Further

“Deploying Further was the right move for our communities. We’ve seen a direct impact to increase conversions on our websites and drive valuable leads to our sales teams.”

Amy Elliott, Sales & Marketing Manager, Life Care Services

Smiling woman with curled hair wearing a magenta blazer and patterned top, standing with arms crossed against a dark background.

“Within the first couple of weeks, I was getting messages from our sales directors saying, 'Oh my gosh! I love this.”

Coryanne Graham, VP Marketing & Brand, Oxford Senior Living

Smiling woman with dark hair wearing a black top in a warmly lit indoor setting.

“FURTHER has been a game-changer and it would probably be one of the first two or three things I would recommend to a company in this industry that wants to improve their sales numbers.”

Austin John, Director of Marketing, Novellus Living

Smiling man with brown hair wearing a beige suit jacket, patterned blue shirt, and light yellow tie at an outdoor gathering.

“Every dollar we spend needs to make a difference and FURTHER has helped us be seen on google, leverage our web presence, and stretched our marketing across the digital spectrum. This partnership has been a game changer for us.”

Cindy Robinson, VP Sales & Marketing, Capri Senior Living

Portrait of a woman with shoulder-length blonde hair wearing a black top, smiling slightly against a plain white background.

“I knew Further was going deliver some value, it’s delivered that and so much more. Our sales teams now enter into conversations with knowledge, which increases the quality of each opportunity.”

Jodie Roberts, Director of Marketing, Senior Services Of America

Portrait of a woman with straight red hair, light skin, light green eyes, and a subtle smile, wearing a black top.