Phoenix Senior Living operates and manages 44 communities across nine states in the Southeast, offering independent living, assisted living, memory care, active adult communities, and skilled nursing services. With a commitment to providing high-quality senior care, Phoenix Senior Living constantly seeks innovative solutions to enhance its sales and marketing strategies.
As Vice President of Sales at Phoenix Senior Living, Justin Harden recognized a major challenge in the company's pricing strategy. When an investor call required real-time competitive pricing insights, the team discovered that their existing data was six months old and did not capture the new competitors in the market.
Relying on community teams to conduct competitive analysis had resulted in inconsistent, inaccurate, and untimely data. This led to unreliable data and hindered strategic decision-making.
After evaluating multiple competitive intelligence platforms, Phoenix Senior Living chose Further due to its comprehensive dashboard, real-time pricing insights, and affordability.
The tool allowed Justin and his team to:
Further’s Pricing Assistant quickly became a vital tool at Phoenix Senior Living. Initially adopted by sales directors, the platform's value led to widespread adoption across the organization. Today, key stakeholders including asset managers, executive directors, and even the company’s CFO—actively use Further’s dashboard for pricing strategy and market analysis.
Instead of waiting for Sales Directors, Phoenix relies on Further’s secret shoppers for regular, timely pricing data and real-time online review updates throughout the year.
With real-time data available during investor calls, Phoenix Senior Living can now make well-informed pricing recommendations without delays.
Further’s insights helped uncover hidden competitor incentives, such as a Florida community that claimed to have a waitlist but was actually offering two months free.
Beyond sales directors, leaders across departments leverage Further for strategic planning and operational efficiency.
After considering three different providers, Phoenix Senior Living found that Further stood out due to its interactive dashboard, competitive intelligence depth, and cost-effectiveness. Unlike competitors that only generated static reports, Further provided a dynamic, user-friendly experience that enabled real-time decision-making.
Phoenix Senior Living continues to integrate Further’s platform into its daily operations. As the company expands and refines its pricing strategies, Further remains a trusted partner in providing the data-driven insights needed to stay competitive in the senior living market.
For senior living operators seeking a reliable, cost-effective solution for competitive intelligence, Further’s Pricing Assistant offers a proven way to enhance pricing strategies, streamline market analysis, and drive occupancy growth. As Justin Harden puts it, Further’s product sells itself it’s that good.
Justin Harden
Vice President of Sales & Marketing
Phoenix Senior Living
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