Every Q1, rates go up—and almost immediately, Sales teams feel the pressure.
Families push back. Competitors “feel cheaper.” And even when leadership knows the pricing is justified, Sales teams worry that higher rates make it harder to book tours and close move-ins.
In this Office Hours session, you’ll see how leading Senior Living operators are using pricing intelligence and AI-powered Sales training to help teams validate the competitive landscape, reposition conversations around value (not price), and practice the talk tracks that build confidence in real conversations.
Instead of guessing—or discounting—Sales teams leave with proof, positioning, and muscle memory for the moments that matter.
What we’ll cover:
• Validate reality vs. perception
Use market data to confirm whether you’re actually more expensive—or just feel that way
• Reframe the conversation
Build a clear positioning profile that shifts discussions from price to outcomes, care, and experience
• Operationalize the talk track
Use AI training and role-play to consistently share positioning and help Sales teams master it at their own pace
• Replace discounting with confidence
Turn “you’re more expensive” into a moment of differentiation, not defensiveness
Format:
30-minute live walkthrough + 30-minute Q&A featuring real pricing scenarios and coaching examples from leading Senior Living operators.
Why attend:
Bring your toughest “why are we more expensive?” objections—we’ll show you how to turn pricing intelligence into confident, consistent sales conversations that protect value and drive move-in