In senior living, every tour represents a meaningful step toward a new chapter in someone’s life, and a new move-in for the community. But getting prospective residents (and their families) from initial interest to an in-person tour can be a challenge—especially when it's only optimized for a percentage of your visitors.
That’s why Vitality Living, a forward-thinking senior living operator, decided to double down with a layered approach to website engagement. By adding Further’s Conversational Webform (CW) to their existing Virtual Sales Assistant (VSA) setup, they unlocked a remarkable 138% increase in tour requests—without changing a thing about how they drive traffic to their site.
By layering engagements, Vitality was able to provide different paths for web visitors with different needs and preferences.
In just the first month of adding multiple engagement points, Vitality generated:
What’s more impressive? These results didn’t require a complete overhaul of their web experience. Instead, Vitality simply gave prospects another way to engage—and the results were immediate.
“We knew the Conversational Webform would add value—but seeing a 138% increase in tours exceeded all expectations.”
— Jeff Barger, Corporate Marketing Director, Vitality Living
The big win came from layered engagement. Some site visitors prefer interacting with a chat-style assistant like Further’s VSA. Others are more inclined to complete a guided form experience. By offering both, Vitality met prospects where they were—without sacrificing user experience or lead quality.
This combo drove:
If you’re relying on a single entry point for digital leads, you’re likely leaving opportunities on the table. Vitality Living’s success proves that layering engagement tools—especially ones built specifically for senior living—can yield big results, fast.
Want to turn more inquiries into move-ins? It might be time to give your digital front door a second entrance.