December and January deliver a huge spike in senior living demand. Families gather, concerns surface, and decision-making accelerates — creating a window of opportunity for communities who are ready.
But capturing this surge requires more than fast follow-up. It demands the right marketing strategy, emotionally resonant content, empathetic objection handling, and the technology to stay responsive when families are ready to act.
In this Office Hours session, you’ll hear from Matt Grant (Markentum) and Sonia Vachon, VP of Client Engagement (Further) as they share real-world examples and practical strategies to help your teams turn holiday conversations into January move-ins.
Learn how Further can help you:
- Build a holiday-ready marketing engine
- Stay always-on during the busiest season with AI inbound agents
- Sustain momentum through winter distractions with automated nurture flows
- Handle seasonal objections with confidence using reframes, scripts, and message templates grounded in empathy
- Prepare your teams and systems to capture the spike that hits right after the holidays
Walk away with actionable strategies, templates, and a toolkit to make the most of the Winter Surge — and start January with stronger conversations, better conversions, and more move-ins.
Format:
30-minute live demo + 30-minute Q&A featuring real examples and strategies you can put into action