Your communitiies' phone calls hold some of the most valuable sales and marketing insights—if you can unlock them. That’s why we built Further's new Call Sentiment Analysis feature to turn your phone calls into powerful insights about your team, your markets, and your prospects.
At Further, we’ve built Senior Living's leading platform for call tracking, call routing, and prospect journey visibility. From the moment a family member clicks an ad or visits your website, we track exactly where they came from, how they engaged, and what led them to pick up the phone. That data flows seamlessly into your CRM, giving you a crystal-clear picture of your marketing ROI.
But now, we’re taking it a step further.
With Call Sentiment Analysis, we’re using AI to automatically analyze your call recordings and flag whether the conversation was positive, negative, or neutral. No more guessing. No more sifting through endless recordings. You get instant visibility into the tone and quality of your calls—across every community, region, or ownership group.
Imagine being able to quickly answer critical strageic questions like:
❓ Are our calls creating a positive experience for families?
❓ Which communities need coaching on phone handling?
❓ Where are negative conversations happening—and why?
And we don’t stop at tone.
Our AI also identifies key topics that come up during calls—things like pricing, dining, memory care, independent living—and shows you how those topics connect to sentiment. For example, you might see that calls about independent living are trending more negative, while memory care conversations are overwhelmingly positive.
That’s powerful intel for your sales, marketing, and operations teams.
It means you can:
Like all of Further’s analytics, Call Sentiment Analysis works at every level:
And because this feature is built on top of our robust call tracking infrastructure, all of the data stays connected—to the original source, the marketing campaign, even down to the exact keyword a prospect searched before calling.
Families make life-changing decisions based on their first conversations with your team. With Call Sentiment Analysis, you can ensure those conversations leave the right impression—and take fast, data-driven action when they don’t.
Have questions or want to see Call Sentiment Analysis in action?
Click "Book a Demo" at the top of this page—we’d love to show you how it works.