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August 31, 2021

Further Launches Lead-Nurturing Integrations for Google My Business, Facebook

Our latest feature lets you connect with, nurture, and gain insights on high-intent leads who find you via a search engine or social media.

When a prospective buyer accesses your Google My Business or Facebook profile, their intent to purchase is generally high. But friction and inconvenience can keep them from taking the actions your sales team needs to close the deal. 

To optimize your sales pipeline at all points of entry and provide the best possible experience for your potential customers, Further is excited to announce the launch of our newest value-add feature: a virtual sales assistant (VSA) integration for Google My Business and Facebook.

Google My Business (and Schedule a Tour While You’re at It)

Further’s Google My Business integration makes it easy for potential customers to schedule a tour of your community directly from your GMB listing, giving prospects eager to learn more about your offerings a quick and convenient way to connect without having to pick up a phone or talk to a live representative—something most leads would rather avoid.



With one click, leads are redirected to a branded, customized page, where they can indicate a date and time they are available for an in-person or virtual tour—a concrete action that makes them more likely to participate in your sales process. In fact, leads who schedule tours are almost six times as likely to turn into move-ins versus leads who reach out in other ways.

Meanwhile, our VSA, powered by artificial intelligence (AI) and natural language processing technology, engages prospects in chat-style conversations that provide them with helpful resources and answers to their questions—it’s like talking to a friendly, real-life salesperson (who just happens to be available 24 hours a day).

In the process, we’re analyzing prospects’ responses and behaviors to gain valuable lead-scoring insights around their price point and preferences, which we pass on to your team via your CRM, so your salespeople can tailor tours to leads’ precise needs.

The data we gather also feed into your Further dashboard, enabling a robust analysis of your digital marketing performance and providing actionable insights you can use to optimize your marketing efforts and increase your ROI.

Because our integrations are fully customizable, you can also give prospects the opportunity to view community photos, get details on cost, or visit your website directly, ensuring all their needs are met and keeping them engaged in the sales process no matter where they are in their buyer’s journey.

Turning Facebook Into a Sales Engine

Our integration for Facebook functions in much the same way, only it connects to the Contact Us button located at the top of your business profile.

Like our GMB integration, it provides an automated, seamless way to engage and nurture leads, enabling both a better user experience for them and a data-rich marketing and sales flow for you—boosting conversions in the process.


Want to learn more about adding a Further integration to your GMB listing or Facebook profile? Drop us a line at

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